Pepsi — The site that tells you to ‘Get off and hang with your friends’.

Pepsi + The Barbarian Group

Pepsi asked for a mobile-first site redesign, that used quick-bite content and encouraged people to get off the internet and hang with their friends (Pepsi's motto at the time).

I worked with UX and Development to design a simple, “BuzzFeed” approach, using short articles, listicles, videos and gifs to immerse visitors into current news around sports, music and pop culture.